HIT DIFFERENT | Riot Games

Copywriter - Aaron Alford
Art direction - Joanna Albert + Will Miller
ACD - Colby Rodgers + Diego Sarmiento

Riot Games asked us to create a sports manifesto hype film to promote the 2022 VALORANT Championship. The manifesto I created spoke to ever-evolving nature of the VALORANT meta. Our film struck at the heart of pro-competition and VCT fans praised it for its hype and authenticity.