PLAYER CHRISTMAS POEMS | NYXL

 Copywriter - Aaron Alford/ Creative Director - Matt Lucero

We created four Christmas poems about the New York Subliners players, using iambic pentameter, to promote fun cartoon-inspired candles modeled after each player. Each poem utilized references and specific memes about the players, tapping into the culture of the passionate Subliner fanbase. The promotion was a smashing success. All the candles sold out almost immediately.