THE RANDOM| Riot Games

The Random Case Study

The Random Episodes 1-3

Writer - Aaron Alford + Will Miller
ACD - Joanna Albert

Riot Games challenged us to create a series of videos that would promote VALORANT Champions 2023. Myself, alongside Will Miller, created and wrote an anti-spokesperson ad starring the most unlikely spokesperson: The Randoms from your games who are always letting you down. We cast viral TikTok sensations BBNO$ and LeendaDong to star as the Random and his roommate.

The series of videos hit home for our audience and saw massive success across YouTube, Twitter, and TikTok. We were named a Webby Honoree in the Best Influencer category for this campaign.